Innovative cellphone services are making it easier, quicker and cheaper for consumers to get what they want.  Their liberation is denounced by anticonsumer interests and activists as “unfair”, “dangerous” and “unregulated”.  Prohibitions and class actions parading as “consumer protection” oppose Uber and other internet breakthroughs.

UberSA has arrived and consumers love it.  Our moribund taxi industry wants Uber banned.  Discovery, on the other hand, embraces it, and offers generous discounts.  As always, competitors debate whether Uber is “fair”, not to consumers, whose interests should be decisive, but themselves.  Consumers who are free to choose in free markets vote for what they prefer with every rand.  What the rhetoric conceals is that regulation forces consumers to buy from less-preferred suppliers.

Read Leon Louw’s latest weekly column Consumer choice lost in tsunami of twaddle first published today by Business Day on BDlive.